Colorado introduces new logo and slogan

Brush News Tribune – Fly the Colorado flag. Wave it. Love it. It’s a grand old flag. But the state flag couldn’t compete with a green triangle as the new Colorado logo.

State officials will unveil the image and an accompanying slogan — “It’s our nature” — as the focal points of a new Colorado brand during a Thursday session of the Colorado Innovation Network Summit.

In what is described as the most ambitious branding effort ever undertaken by a state, Colorado will incorporate the new logo into every aspect of state government — signs, letterheads, tourism promotion, vehicle emblems, business cards and dozens of other uses.

“We have a state flag and seal, but until now Colorado has never had a unified brand,” said


Aaron Kennedy, the state’s chief marketing officer.

Creation of the brand is one of six objectives under Gov. John Hickenlooper’s “Colorado Blueprint” for economic development.



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